“Analysts suggest that the market for agricultural biological products could reach US$ 30 billion by 2029…”
Alexandre Ricardo Alves is the director of Mosaic Biosciences Brasil, with a degree in agronomic engineering from São Paulo State University, an MBA from the Phytus Institute and a postgraduate degree in marketing from FIA Business School.
Mosaic announced, in March of 2024, the launch of its Biosciences division in Brazil , focused on plant bionutrition, with expected revenues of US$ 100 million per year by 2030.
Alexandre Alves, director of Mosaic Biosciences Brasil
AgriBrasilis – What motivated The Mosaic Company to enter the bionutrition segment in Brazil?
Alexandre Alves – We are launching Mosaic Biosciences Brasil because we recognize the importance of keeping the physical, chemical and biological aspects involved in plant and soil nutrition balanced, aiming at the efficiency of products and of agricultural production.
Brazil has the largest biofauna in the world and has the potential to be the first country to export this type of product worldwide, since 50% of Brazilian farmers already use biological products in their crops. These solutions ensure good nutrition and healthier plants. Key value propositions include: water stress management, nutrient use efficiency, and physiological activation management.
Farmers have been adhering to innovations in their farms, aimed at maximizing production with minimal environmental impact, and this is a move that is sure to serve their interests.
The decision to purchase biologicals in Brazil usually takes place between June and August, a period in which the farmer purchases the products from the distributors, while the application in the farms usually occurs in September.
“Brazil has the largest biofauna in the world and has the potential to be the first country to export this type of product worldwide, since 50% of Brazilian farmers already use biological products in their crops”
AgriBrasilis – Is there a consolidation underway in the market?
Alexandre Alves – The biological products market represents about US$ 29 billion globally, covering several regions, including Brazil. Analysts suggest that the market for agricultural biological products could reach US$ 30 billion by 2029. This forecast reflects the continued growth and potential of this segment, highlighting the growing relevance of biological solutions in the global agricultural scenario.
AgriBrasilis – Mosaic’s goal in bionutrition in Brazil is US$ 100 million by 2030. What are the plans and investments to achieve this goal?
Alexandre Alves – Our business plan is to have organic growth in the biologicals market. Initially, our portfolio has four products, all focused on use in soil or seeds, and we will gradually increase the variety of products.
We will work with large channels, cooperatives and grain traders, who are our strategic partners. This will give us capillarity to be present in all regions of Brazil, as we also want to democratize the knowledge and access of farmers to this type of product.
AgriBrasilis – What are the differences between inoculants, soil conditioners, biological fertilizers, etc.? Which product categories are most relevant?
Alexandre Alves – Inoculants are composed of beneficial microorganisms, conditioners improve soil characteristics, and biological fertilizers provide essential nutrients to plants. Each of these products plays a specific role in agriculture, and their choice depends on the needs of the soil and of the crops being grown. More specifically:
Inoculants – These are composed of beneficial microorganisms, such as nitrogen-fixing bacteria or mycorrhizal fungi. They are applied to seeds or soil, with the aim of establishing a symbiosis between microorganisms and plants. For example, nitrogen-fixing bacteria inoculants help plants get nitrogen from the air and turn it into a usable form. This reduces the need for synthetic nitrogen fertilizers and improves plant health.
Soil conditioners – They aim to improve the physical, chemical or biological characteristics of the soils. They can be based on organic or inorganic substances. Organic soil conditioners, such as humus and compost, help improve soil structure, increase its water and nutrient holding capacity, and promote the development of beneficial microorganisms. Inorganic soil conditioners, such as gypsum, can be used to correct soil acidity or alkalinity issues.
Biofertilizers – They provide essential nutrients for plants. They are rich in nutrients such as nitrogen, phosphorus, and potassium, and also contain other elements and compounds that are beneficial to plants. They help to improve soil fertility and provide nutrients in a more balanced and sustainable way.
AgriBrasilis – Who are Mosaic’s main competitors in this segment?
Alexandre Alves – We want to bring to farmers the most innovative science and innovation for the agricultural market, in a segment where companies such as Biotrop, Nitro, Yara, Stoller and ICL already operate.
Our main challenge is the introduction of a new product concept in the market, which requires a solid partnership with different agents, such as farmers, industry entities and governments. It is also necessary to strengthen partnerships with sellers, so that they can effectively convey our value proposition.
REA MORE: