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{"id":24462,"date":"2024-07-19T11:15:29","date_gmt":"2024-07-19T14:15:29","guid":{"rendered":"https:\/\/agribrasilis.com\/?p=24462"},"modified":"2024-07-19T11:21:13","modified_gmt":"2024-07-19T14:21:13","slug":"plataformas-digitais-precos-e-comercializacao-de-graos","status":"publish","type":"post","link":"https:\/\/agribrasilis.com\/2024\/07\/19\/plataformas-digitais-precos-e-comercializacao-de-graos\/","title":{"rendered":"Plataformas digitais, pre\u00e7os e comercializa\u00e7\u00e3o de gr\u00e3os"},"content":{"rendered":"

\u201cAs oscila\u00e7\u00f5es do d\u00f3lar impactam diretamente a precifica\u00e7\u00e3o dos gr\u00e3os e o apetite dos compradores…\u201d<\/p>\n

Gabriel Souza<\/strong>, l\u00edder de intelig\u00eancia de mercado na Gr\u00e3o Direto<\/strong>, engenheiro agr\u00f4nomo pela Unesp de Botucatu.<\/p>\n

Gr\u00e3o Direto<\/strong> \u00e9 uma plataforma de comercializa\u00e7\u00e3o digital que conecta compradores e vendedores de gr\u00e3os.<\/p>\n

\"\"

Gabriel Souza<\/strong>, l\u00edder de intelig\u00eancia de mercado na Gr\u00e3o Direto<\/p><\/div>\n


\n

AgriBrasilis – O que mudou na comercializa\u00e7\u00e3o de gr\u00e3os com o surgimento das plataformas digitais?<\/strong><\/p>\n

Gabriel Souza –<\/strong> Estamos diante de uma nova fase do agroneg\u00f3cio, onde o uso de ferramentas digitais se tornou inevit\u00e1vel para o produtor rural. Esse \u00e9 o caso principalmente para aqueles que pretendem fechar seus neg\u00f3cios de gr\u00e3os com economia de tempo, efici\u00eancia e seguran\u00e7a. A tecnologia ajuda agricultores e empresas a terem mais informa\u00e7\u00f5es de qualidade e, consequentemente, isso se converte em mais lucro e\/ou neg\u00f3cios.<\/p>\n

AgriBrasilis – Como essas plataformas est\u00e3o evoluindo?<\/strong><\/p>\n

Gabriel Souza –<\/strong> O crescimento acelerado e significativo do volume de opera\u00e7\u00f5es est\u00e1 diretamente relacionado ao movimento de expans\u00e3o que as plataformas est\u00e3o promovendo, abrindo, por exemplo, marketplace<\/em>s em novos estados, democratizando o acesso \u00e0s informa\u00e7\u00f5es relevantes de mercado e potencializando as negocia\u00e7\u00f5es de gr\u00e3os no Brasil.<\/p>\n

AgriBrasilis – Em janeiro, a Gr\u00e3o Direto alegou que os pre\u00e7os da soja seriam afetados por 3 fatores: importa\u00e7\u00f5es chinesas, desempenho da Argentina, e queda da produtividade no MT. O que mudou a partir de ent\u00e3o? Como deve se comportar o mercado nos curto e m\u00e9dio prazos?<\/strong><\/p>\n

Gabriel Souza –<\/strong> A safra 2023\/24 apresentou desafios na precifica\u00e7\u00e3o devido a diversos fatores. Apesar das expectativas de estabiliza\u00e7\u00e3o dos pre\u00e7os da soja durante o desenvolvimento das lavouras no Brasil, que tiveram suas produtividades comprometidas em diversas regi\u00f5es por conta da seca, as cota\u00e7\u00f5es em Chicago ca\u00edram e o d\u00f3lar estabilizado resultou em valores pouco atrativos para os produtores nos primeiros meses de 2024, com esperan\u00e7as de uma melhora dos pre\u00e7os a curto prazo.<\/p>\n

Em mar\u00e7o, os compradores intensificaram suas a\u00e7\u00f5es e, em abril, os pr\u00eamios ficaram positivos, gerando boas oportunidades de negocia\u00e7\u00e3o.<\/p>\n

Em maio, as enchentes no RS impactaram os pre\u00e7os da soja e do milho devido a estimativas de perdas nas \u00e1reas afetadas e problemas log\u00edsticos para o armazenamento e escoamento da produ\u00e7\u00e3o.<\/p>\n

Em junho, a valoriza\u00e7\u00e3o do d\u00f3lar aqueceu o mercado para os compradores e ofereceu boas oportunidades de neg\u00f3cios para os vendedores, onde foi observado um bom volume de negocia\u00e7\u00f5es de soja para 2025 durante esse per\u00edodo.<\/p>\n

Atualmente, a soja em Chicago est\u00e1 pr\u00f3xima a uma regi\u00e3o de suporte (US$10.50\/bushel), n\u00edvel comercializado pela \u00faltima vez em outubro\/novembro de 2020. Essa pode ser uma boa oportunidade para atua\u00e7\u00e3o de compradores intensificarem suas compras e, com isso, poderemos confirmar o suporte t\u00e9cnico.<\/p>\n

AgriBrasilis – Como as oscila\u00e7\u00f5es do d\u00f3lar t\u00eam afetado o mercado de gr\u00e3os?<\/strong><\/p>\n

Gabriel Souza –<\/strong> As oscila\u00e7\u00f5es do d\u00f3lar impactam diretamente a precifica\u00e7\u00e3o dos gr\u00e3os e o apetite dos compradores. Com a moeda americana fortalecida em rela\u00e7\u00e3o ao real, os compradores conseguem adquirir gr\u00e3os por um pre\u00e7o mais atrativo quando convertido em d\u00f3lar, aumentando sua participa\u00e7\u00e3o no mercado. Isso cria oportunidades para os vendedores liquidarem parte de sua produ\u00e7\u00e3o a pre\u00e7os atrativos para ambas as partes.<\/p>\n

AgriBrasilis – De que formas a baixa demanda global e os grandes estoques de passagem t\u00eam afetado o setor?<\/strong><\/p>\n

Gabriel Souza –<\/strong> A baixa demanda combinada com estoques de passagem elevados cria um ambiente desafiador no setor de gr\u00e3os. As consequ\u00eancias afetam ambas as partes envolvidas na comercializa\u00e7\u00e3o, pressionando os pre\u00e7os, reduzindo a rentabilidade e gerando complica\u00e7\u00f5es log\u00edsticas. Compradores e vendedores precisam se adaptar ao cen\u00e1rio e se preparar para diversos poss\u00edveis desdobramentos at\u00e9 que ocorra uma recupera\u00e7\u00e3o na demanda global.<\/p>\n

AgriBrasilis – Por que a demanda futura por gr\u00e3os \u00e9 considerada incerta?<\/strong><\/p>\n

Gabriel Souza –<\/strong> As atuais cota\u00e7\u00f5es dos gr\u00e3os comprometem a viabilidade da produ\u00e7\u00e3o, podendo resultar em redu\u00e7\u00e3o das \u00e1reas cultivadas nas pr\u00f3ximas safras e em baixos investimentos dos produtores em melhorias de infraestrutura, novas tecnologias e substitui\u00e7\u00e3o de implementos. Essa situa\u00e7\u00e3o pode levar a oscila\u00e7\u00f5es nos volumes produzidos. Com a incerteza na demanda, a volatilidade dos pre\u00e7os pode aumentar, gerando d\u00favidas sobre a estabilidade da oferta e demanda no mercado.<\/p>\n

AgriBrasilis – O que mudou para a Gr\u00e3o Direto ap\u00f3s a entrada da BASF como s\u00f3cia?<\/strong><\/p>\n

Gabriel Souza –<\/strong> A parceria entre BASF e Gr\u00e3o Direto fortalece a startup<\/em> como a principal plataforma de comercializa\u00e7\u00e3o digital do mercado, integrando-a ao ecossistema Conecta.ag da BASF e ampliando seu portf\u00f3lio de servi\u00e7os, especialmente em soja e milho.<\/p>\n

A conex\u00e3o direta e em tempo real entre compradores e vendedores facilita novos neg\u00f3cios financeiros e log\u00edsticos, impulsionando a ado\u00e7\u00e3o de tecnologias digitais no agroneg\u00f3cio brasileiro. A vis\u00e3o de longo prazo da Gr\u00e3o Direto como uma plataforma neutra e aberta a todos os players<\/em> do mercado \u00e9 refor\u00e7ada por essa conex\u00e3o direta e em tempo real.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cAs oscila\u00e7\u00f5es do d\u00f3lar impactam diretamente a precifica\u00e7\u00e3o dos gr\u00e3os e o apetite dos compradores…\u201d Gabriel Souza, l\u00edder de intelig\u00eancia de mercado na Gr\u00e3o Direto,…<\/p>\n","protected":false},"author":4,"featured_media":24464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,57],"tags":[],"acf":[],"yoast_head":"\nPlataformas digitais, pre\u00e7os e comercializa\u00e7\u00e3o de gr\u00e3os - Agribrasilis - Inside Agribusiness<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agribrasilis.com\/2024\/07\/19\/plataformas-digitais-precos-e-comercializacao-de-graos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plataformas digitais, pre\u00e7os e comercializa\u00e7\u00e3o de gr\u00e3os - 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