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{"id":23976,"date":"2024-06-14T08:27:39","date_gmt":"2024-06-14T11:27:39","guid":{"rendered":"https:\/\/agribrasilis.com\/?p=23976"},"modified":"2024-06-17T11:02:05","modified_gmt":"2024-06-17T14:02:05","slug":"mercado-de-cafes-especiais","status":"publish","type":"post","link":"https:\/\/agribrasilis.com\/2024\/06\/14\/mercado-de-cafes-especiais\/","title":{"rendered":"Mercado de caf\u00e9s especiais deve crescer 12% ao ano"},"content":{"rendered":"

\u201cCaf\u00e9s gourmets<\/em> e especiais se destacam na evolu\u00e7\u00e3o da demanda com crescimento de dois d\u00edgitos ao ano, com potencial significativo de penetra\u00e7\u00e3o de mercado…\u201d<\/p>\n

Pedro Lima <\/strong>\u00e9 presidente do Grupo 3cora\u00e7\u00f5es<\/strong><\/a>, cursou agronomia na Escola Superior de Agricultura de Mossor\u00f3, nomeado empreendedor do ano pela Consultoria EY.<\/p>\n

\n

AgriBrasilis –<\/strong> O que faz um caf\u00e9 ser considerado \u201ccaf\u00e9 especial\u201d?<\/strong><\/p>\n

Pedro Lima –<\/strong> Para um caf\u00e9 ser considerado especial, ele deve obter no m\u00ednimo 80 pontos de acordo com a Metodologia de Avalia\u00e7\u00e3o Sensorial da SCA (Specialty Coffee Association).<\/p>\n

Os caf\u00e9s especiais da 3cora\u00e7\u00f5es come\u00e7am com 82 pontos na linha Gourmet e os caf\u00e9s do lan\u00e7amento Rituais s\u00e3o acima de 85 pontos.<\/p>\n

“O caf\u00e9 est\u00e1 presente em 98% dos lares brasileiros e, desde os tradicionais at\u00e9 os super especiais, apresenta crescimento no consumo”<\/em><\/strong><\/span><\/h4>\n

AgriBrasilis –<\/strong> Quais s\u00e3o as principais demandas do consumidor brasileiro? E do mercado internacional?
\nPedro Lima –<\/strong> O caf\u00e9 est\u00e1 presente em 98% dos lares brasileiros e, desde os tradicionais at\u00e9 os super especiais, apresenta crescimento no consumo. Caf\u00e9s gourmets<\/em> e especiais se destacam na evolu\u00e7\u00e3o da demanda com crescimento de dois d\u00edgitos ao ano, com potencial significativo de penetra\u00e7\u00e3o de mercado.<\/p>\n

Os consumidores est\u00e3o cada vez curiosos pelo universo do caf\u00e9. As tend\u00eancias nacionais e mundiais incluem a busca por sustentabilidade, experi\u00eancias indulgentes, praticidade, personaliza\u00e7\u00e3o, transpar\u00eancia, inova\u00e7\u00e3o, etc.<\/p>\n

Como maior empresa de caf\u00e9 do pa\u00eds, com mais de 32,9% de market share<\/em>, temos orgulho do caf\u00e9 brasileiro.<\/p>\n

AgriBrasilis –<\/strong> Qual \u00e9 o mercado de caf\u00e9s especiais no Brasil e quanto ele deve crescer nos pr\u00f3ximos anos?<\/strong><\/p>\n

Pedro Lima –<\/strong> Estima-se que cerca de 5% a 10% do consumo brasileiro de caf\u00e9s seja de caf\u00e9s especiais. O consumo se iniciou h\u00e1 cerca de duas d\u00e9cadas e se potencializou nos \u00faltimos anos, especialmente com a entrada da 3cora\u00e7\u00f5es com caf\u00e9s especiais nos supermercados do Brasil desde 2014.<\/p>\n

A tend\u00eancia \u00e9 que o consumo continue aumentando cerca de 12% ao ano, com o engajamento dos produtores e maior conhecimento e valoriza\u00e7\u00e3o do produto por parte dos consumidores. Atualmente, o Grupo 3cora\u00e7\u00f5es representa mais de 60% de market share<\/em> nos caf\u00e9s especiais.<\/p>\n

AgriBrasilis –<\/strong> Qual \u00e9 o perfil do produtor de caf\u00e9 premium<\/em>?<\/strong><\/p>\n

Pedro Lima –<\/strong> De acordo com pesquisa da Associa\u00e7\u00e3o Brasileira da Ind\u00fastria de Caf\u00e9 – ABIC, 83% dos consumidores de caf\u00e9 s\u00e3o classificados como \u201cP\u00fablico Geral\u201d e representam quem toma caf\u00e9 comum, por h\u00e1bito, e que n\u00e3o entende sobre caf\u00e9s diferenciados, ou seja, o assunto \u201ccaf\u00e9s especiais\u201d n\u00e3o faz parte do seu universo.<\/p>\n

12% dos consumidores s\u00e3o os chamados \u201cEntusiastas\u201d e representam aqueles que come\u00e7aram a se interessar por caf\u00e9s gourmet<\/em>, premium<\/em>, que entendem um pouco sobre o assunto e despertaram a curiosidade sobre caf\u00e9s especiais.<\/p>\n

Por fim, 5% do universo de consumidores s\u00e3o os \u201cEspecialistas\u201d que representam quem entende muito de caf\u00e9, quem j\u00e1 fez algum curso sobre o assunto. Essa categoria representa pessoas que podem inclusive trabalhar na \u00e1rea, que falam sobre o assunto de maneira t\u00e9cnica e trazem o caf\u00e9 como parte do seu lifestyle<\/em>.<\/p>\n

AgriBrasilis –<\/strong> O senhor disse que o clima pode gerar uma nova migra\u00e7\u00e3o das lavouras de caf\u00e9. Por que e para onde devem migrar?<\/strong><\/p>\n

Pedro Lima –<\/strong> O setor agro mundial tem sofrido com as mudan\u00e7as clim\u00e1ticas dos \u00faltimos anos. Essas altera\u00e7\u00f5es afetam negativamente a produ\u00e7\u00e3o de caf\u00e9 devido a fatores como aumento da temperatura, escassez de \u00e1gua e ocorr\u00eancia de eventos clim\u00e1ticos extremos.<\/p>\n

Contudo, o caf\u00e9 \u00e9 uma cultura perene e, sendo assim, o contexto de mudan\u00e7a de cultura ou de local \u00e9 bastante complexo e muitas vezes invi\u00e1vel. Pensando em mitigar impactos clim\u00e1ticos, os produtores t\u00eam investido fortemente em pr\u00e1ticas agr\u00edcolas sustent\u00e1veis, buscando construir um ambiente de maior prote\u00e7\u00e3o \u00e0 lavoura e maior resist\u00eancia para lidar com condi\u00e7\u00f5es adversas.<\/p>\n

AgriBrasilis –<\/strong> A 3cora\u00e7\u00f5es \u00e9 respons\u00e1vel por 30% do caf\u00e9 vendido no Brasil. Quais s\u00e3o os planos e investimentos para os pr\u00f3ximos anos?
\nPedro Lima –<\/strong> O Grupo 3cora\u00e7\u00f5es \u00e9 a maior empresa de caf\u00e9s do pa\u00eds e possui 32,9% de market share<\/em>.\u00a0<\/strong>Estamos sempre nos reinventando e modernizando processos e produtos para estar ao lado do consumidor em todas as fases da sua vida.<\/p>\n

Os consumidores est\u00e3o cada vez mais atentos aos temas relacionados \u00e0 sa\u00fade e bem-estar, e os dados refletem o crescimento da preocupa\u00e7\u00e3o com o meio ambiente. Em resposta a estas demandas, o Grupo 3cora\u00e7\u00f5es tem estado na vanguarda da inova\u00e7\u00e3o lan\u00e7ando novos produtos que atendam \u00e0s necessidades e desejos do consumidor por escolhas alimentares mais conscientes, \u00e9ticas e sustent\u00e1veis.<\/p>\n

 <\/p>\n

LEIA MAIS:<\/p>\n

Caf\u00e9 da Col\u00f4mbia: da lavoura at\u00e9 a x\u00edcara<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

\u201cCaf\u00e9s gourmets e especiais se destacam na evolu\u00e7\u00e3o da demanda com crescimento de dois d\u00edgitos ao ano, com potencial significativo de penetra\u00e7\u00e3o de mercado…\u201d Pedro…<\/p>\n","protected":false},"author":4,"featured_media":23977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[],"acf":[],"yoast_head":"\nMercado de caf\u00e9s especiais deve crescer 12% ao ano - Agribrasilis - Inside Agribusiness<\/title>\n<meta name=\"description\" content=\"O caf\u00e9 est\u00e1 presente em 98% dos lares brasileiros e, desde os tradicionais at\u00e9 os super especiais, apresenta crescimento no consumo...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agribrasilis.com\/2024\/06\/14\/mercado-de-cafes-especiais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercado de caf\u00e9s especiais deve crescer 12% ao ano - 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